For some reason, we tend to treat people and their actions as if they see the world as we see it. “I expected more/ less/ different…” these all are the problems of the “I”.
We all do it, one way or another, whether on a date, an interview, or a pitch of a project. We add a bit more color to our story, a bit higher numbers, and a bit more of the thing we believe will turn the odds in our favor. To be good enough to get to the second date, to win the pitch, get hired…
A question I ask myself a lot lately, and if I don’t go into extremes, like in the face of death nothing matters. I found it quite difficult to come up with a list of things that really matter, to which I would not have objections. So maybe it doesn work like that?
B2B, B2C, B2B2C or whatever abreviation you fancy yourself with, business is done with people.